Today’s potential members are using mobile phones to search for services locally such as auto loans and free checking. In fact, 92% of shoppers start service vetting on local search. This is one of many reasons it is so important for credit unions to be on top of their local ranking and overall online brand sentiment. And this is no easy task. Meet CUBrandMonitor – one tool that monitors branch reviews, rankings, competition, online listings (even those pesky unclaimed ones), social media, and more, all in one place.