Why Who You Benchmark Performance Against Matters More Than You Think

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Learn how credit union executives gain deeper insights by aligning peer groups with their organization’s goals and business models — and how you can apply the same methodology for your organization.


What You’ll Gain By Reading This White Paper

  • A better understanding of how peer group selection shapes insight.
    You’ll learn why who you benchmark against matters — and how     creating peer groups of credit unions who are performing in areas that are aligned with your goals and aspirations — can help you demonstrate a more complete narrative.
  • A clear, repeatable methodology for benchmarking.
    You’ll see how to move beyond surface-level comparisons by defining a goal, filtering for relevant peers, and analyzing performance through the right lens.
  • A practical example that brings it all together.
    By following the journey of a hypothetical credit union looking to provide auto loans to a larger swath of their membership without increasing risk, you’ll see how peer benchmarking can guide real decisions, step by step.
  • New ways to challenge assumptions using data.
    You’ll discover how benchmarking against aspirational peers can reveal surprising findings, and how to use those insights to refine your strategy.
  • Tips and tools to apply this to your own institution.
    Reflection questions and tips to help you assess your current approach, plus guidance on using tools like Peer Suite to generate deeper, goal-oriented analysis.

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