Now, more than ever, it is paramount for credit unions to establish, communicate, embrace, and lead with their purpose. Purpose is more than mission, it’s a multi-faceted framework that drives all aspects of your business. Leading with purpose is a way to stay relevant but more importantly will distinguish your credit union in a highly competitive financial services marketplace and deliver unprecedented outcomes for all your stakeholders.

In addition to our new Guide To A Purpose-Driven Organization, Callahan & Associates has collaborated with Harvard Business School Online to offer Sustainable Business Strategy with Rebecca Henderson to the credit union industry. This high-impact course helps credit unions take the first step Leading With Purpose with three online modules, engaging credit union focused discussions, and a network of purpose-driven leaders.

Fill out the form to download The Guide To A Purpose-Driven Organization for three-steps credit unions can take to start the discussion of purpose at their organizations and let us know in the form if you're interested in more information about Sustainable Business Strategy With Rebecca Henderson.

The guide covers how to:
  • Chart Your Credit Union's Purpose Course 
  • Evaluate Your Mindset
  • Connect Your People With Your Purpose
  • Take advantage of several resources (free and paid) to get started in your purpose journey


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