Now, more than ever, it is paramount for credit unions to establish, communicate, embrace, and lead with their purpose. Purpose is more than mission, it’s a multi-faceted framework that drives all aspects of your business. Leading with purpose is a way to stay relevant but more importantly will distinguish your credit union in a highly competitive financial services marketplace and deliver unprecedented outcomes for all your stakeholders.

In addition to our new Guide To Defining A Purposeful Path, Callahan & Associates has launch its Purpose Alignment Tool. This credit union-wide survey measures how aligned your credit union is on:
  • How well employees know, understand, and live your purpose.
  • How your credit union measures success and how it relates to purpose.
  • How individuals and departments feel their daily work aligns with the credit union’s purpose.
  • How employees think your members understand and appreciate your credit union’s purpose.
  • How your credit union’s purpose aligns with community investments and involvement.
Fill out the form to download The Guide To Defining A Purposeful Path for more information on how to embed purpose inside your credit union and let us know in the form if you're interested in more information about implementing the Purpose Alignment Tool at your credit union.



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Callahan's Guide To Defining A Purposeful Path