Serving and engaging members is a credit union's fundamental reason for existing – it’s core to the credit union mission. Gallup research shows that engaged members are 39% more likely to sign up for new services, 49% more likely to increase balances, and 32% more likely to seek out their credit union for financial advice.
Nothing predicts engagement more than members feeling like their credit union looks out for their financial wellbeing. But less than half of credit union members feel this way.
Because of this, Callahan & Associates and Gallup are teaming up to help credit unions better serve members through a new, 5-year program focusing on member engagement and financial wellbeing.
Interested in learning more about how this innovative program will drive member engagement and differentiate your credit union? We are currently filling our next cohort (limited spaces available). Request more information today.