How SFCU Gave $1 Million And Got More In Return

A Webinar on Turning Community Giving Into Strategy:  January 6 | 2 PM EST

Community Giving Can Do More Than Build Goodwill

Many credit unions give back each year, but how many tie that giving to the way they attract members, shape products, and brand themselves?

Sidney Federal Credit Union (SFCU) did exactly that with 1 Million Reasons, a yearlong commitment that pledged $1 million across four areas: housing, food and basic needs, education, and transportation. The initiative went beyond traditional giving, shaping critical operations such as brand messaging and product development. The program had such an impact that another round has already been approved by the board for 2027.

Join us on Jan. 6 as Anna Banks, vice president of experience at SFCU, walks through how the credit union turned a simple community giving commitment into a broader business strategy.

Need a little more information? Check out what you'll learn in the section below! ↓

Register Here

Ask Questions, Get Answers

Be A Part Of The Webinar, Join Us Live Jan. 6 | 2 PM EST!

What You'll Learn:

#01


The role community giving can play in brand messaging and product development.

#02


How SFCU chose it’s four focus areas, and the partners to fund within them.

#03


The connection between community needs, credit union priorities, and lasting impact.

#04


Lessons learned and practical takeaways any credit union can use to adapt SFCU’s approach to community giving.