Attracting Younger Generations And Building Lifelong Members

A Webinar on Attracting Younger Members: August 25 | 2 PM EST

The Next Generations Won’t Become Members By Accident

Young members rarely become credit union members by chance. They're won over through a series of meaningful interactions at key moments in their life such as opening a first account or learning financial habits in school. When credit unions show up consistently during these milestones, they're able to build relationships that last for decades.

At Abound Credit Union, Cardinal Credit Union, and Holy Rosary Credit Union, these moments have become the foundation of their youth engagement strategies. Through classroom financial education, school partnerships, youth-focused accounts, and transitions into adulthood, both organizations are creating lifelong member relationships instead of one-time interactions.

In this webinar, Aaron Passman will moderate a discussion with Hollie Sexton Foy of Abound Credit Union, Christine Blake of Cardinal Credit Union, as well as Carlynn Pouliot and Kayleigh Erwin of Holy Rosary Credit Union. Together, they'll share the strategies behind their programs as well as the milestones they focus on and more.

Need a little more information? Check out what you'll learn in the section below! ↓