How Credit Unions Can Create More Loyal, Engaged Members
Free Industry Webinar For Credit Union Leaders: November 12th | 2 PM ET
Moments That Matter: What Drives Emotional Connection
The most influential moments in building lasting member relationships often happen in everyday interactions.
The key is knowing which moments have the power to deepen trust, strengthen engagement, and fundamentally change how members view both their financial wellbeing and the role their credit union plays in helping them build a better life.
In a complimentary industry webinar for credit union leaders, Alexis Li, Senior Advisor at Gallup and Chris Howard, Senior Vice President at Callahan & Associates will share new research on the financial moments that have the greatest influence on member relationships and long-term engagement.
What you’ll learn:
| 01 | What makes a moment truly matter, from the expectations members bring to an interaction to the emotions those experiences create. |
| 02 | How members’ emotional connection to the credit union, built through meaningful experiences, drives deeper member engagement and loyalty. |
| 03 | Which financial moments have the greatest potential to strengthen member relationships or put them at risk. |
| 04 | Where credit unions should focus to create experiences that feel easier, more relevant, and more supportive of members’ financial wellbeing. |
Join us to explore the experiences that shape member relationships and learn how to make those moments count.
Register Now:
Can’t attend the live session? Register anyways to receive the recording and insights after the event.
Meet Your Hosts
Chris Howard
Senior Vice President
Callahan & Associates
Callahan & Associates
Alexis Li
Senior Advisor
Gallup
Gallup
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