NCUA Rule 721.3, and similar rules for state-chartered credit unions, permit exactly that: a charitable giving program where at least 51% of total return supports local causes, including your own foundation, and your credit union keeps the rest.
Why do so few use it? Because each traditional option falls short. Insurance can lock up capital for years. Bonds have delivered poor total returns. Equities can deliver growth, but under ASC 321, every market swing hits your net income.
The Elite Community Impact Program is different - designed to provide meaningful returns to your community and credit union through equity market participation, but without the open-ended downside - plus reduced earnings volatility and daily liquidity. The result: a giving program your board can support, and a story your members, media, and community will remember.
Key Takeaways:
- Why total return, not income, determines the level of giving
- Could your portfolio be funding your own foundation right now?
- How to turn prudent investing into your most powerful community story
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Webinar Speakers
Matthew Butler, ChFC
Founder & Managing Principal of Elite Capital Management Group
Matthew Butler is founder and managing principal of Elite Capital Management Group. Matthew has over 30 years of experience in the financial industry, beginning in the early ’90s with Shearson Lehman Brothers. For the past 23 years, he has focused exclusively on helping credit unions invest with purpose and clarity.
In 2007, Matthew started Elite Capital to give credit unions something they’d long been denied: institutional investment management - without the products, commissions, or insurance wrappers. He built a firm rooted in transparency, regulatory alignment, and long-term performance. And today, that mission matters more than ever.
Nicholas Butler, CFA
Managing Partner of Elite Capital Management Group
Nicholas Butler is Managing Partner with Elite Capital. He graduated from Lafayette College in 2018, majoring in Math and Economics. Prior to joining Elite Capital, Nicholas spent 5+ years at Virtus Investment Partners, where he performed investment oversight and extensive competitive analysis on U.S. Growth and International equity portfolios.
At Elite Capital, Nicholas leads comprehensive investment due diligence and analysis across fixed income, equity, and alternative investment portfolios. He also conducts market research analyzing industry trends and directs the firm's outreach program, educating credit unions on prudent investment solutions. Nicholas earned the Chartered Financial Analyst (CFA) designation in April 2025.
Hans Williams, CIMA
Head of ETF Distribution at Calamos Investments
Hans currently serves as Head of ETF Distribution at Calamos Investments, a leading convertible securities manager that began operations in the 1970s. Since launching ETF suites two years ago, Calamos’ ETF franchise now has over $4B AUM, spanning Capital Protection and Structured Note Index offerings. Prior to joining Calamos in December 2024, Hans spent several years with Goldman Sachs in ETF product and business development, where he helped create and distribute derivative income ETF solutions for the firm.
