Why Youth Banking Programs Don't Stick

What Credit Unions Get Right, What They Miss, and What Families Actually Need

Live Webinar: October 14^th | 2 PM EST

Credit unions are investing in youth banking, but attracting younger members takes more than offering a youth account. The challenge is creating an experience that earns a teen’s engagement, gives parents confidence, and builds a relationship that can grow over time.

So why do some youth banking programs struggle to create lasting engagement? What are they missing, and what keeps a young member coming back as their needs and independence evolve?

In this session, Alexey Krasnoriadtsev will explore what teens and parents need from a banking experience, what fintechs are doing differently to engage younger consumers, and where credit unions have opportunities to rethink their approach.

The conversation will move from why youth banking programs don’t stick to what credit unions can do differently, including how the right experience, data, and engagement tools can help create a connected journey from teen to adult while keeping the relationship within the credit union.

Attendees will leave with a clearer understanding of what drives youth engagement, what families expect from the experience, what fintechs are doing differently, and how credit unions can build a teen-to-adult journey they own, from the experience to the data to the relationship.

Attendees will learn:

A clearer understanding of what drives engagement among teens and what a banking experience designed for them needs to deliver.
Insights into how a youth banking program can engage the teen while strengthening the credit union’s relationship with the entire family.
Insights into what fintechs are doing differently to engage younger consumers and what credit unions can learn from those approaches.
A clearer view of the data, technology, and engagement tools credit unions need to create a seamless journey from teen to adult.

Produced and sponsored by:

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Webinar Speaker

Alexey Krasnoriadtsev

CEO and co-founder of BankingON

Alexey Krasnoriadtsev is the CEO and co-founder of BankingON and the creator of Boucoup, a family banking platform designed for Credit Unions and Community Banks. His mission is to help financial institutions strengthen member relationships by giving families practical tools to teach financial literacy, manage money together, and build healthy financial habits.

With a background in mobile technology and digital banking innovation, Alexey has spent years developing solutions that improve financial wellness while helping community financial institutions stay relevant in a rapidly changing market. Under his leadership, Boucoup has become a trusted family banking solution for Credit Unions across the country.