From Footprint to Future:
How Successful Credit Unions Drive Growth with a Brand-to-Branch Strategy

Online Webinar:  May 14th | 2 PM EST

Co-hosted by CreditUnions.com and Adrenaline


As credit unions rethink their physical footprint, growth is no longer driven by network size alone, but by how that network performs strategically. The industry’s shift toward fewer, higher-performing branches reflects a broader reality: data can guide where to invest, but brand experience ultimately determines whether those investments deliver. Join Juliet D’Ambrosio, Chief Experience Officer, and Nick Mentel, Managing Director of Insights and Analytics at Adrenaline, for a dynamic discussion on how credit unions are aligning branch strategy, brand strength, and member experience to drive measurable growth.

This webinar will share ways that leading institutions use analytics to evaluate, expand, and optimize their networks, while simultaneously ensuring their brand comes to life to deepen relationships and stand out from competitors. Through real-world examples, attendees will gain actionable insights on balancing efficiency with experience, aligning physical presence with evolving expectations, and turning branch environments into high-impact drivers of brand engagement.

Key learnings:
  • Understand what data is critical to making and measuring CX strategies
  • Learn to evaluate branch network performance and prioritize investment, consolidation, and expansion opportunities
  • Discover critical ways to connect brand strategy to physical environments
  • Explore how to balance high-tech efficiency with high-touch engagement
  • See how three leading credit unions have implemented brand strategies that extend to their in-branch experiences

Register Your Spot

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation.

Speakers

Juliet D’Ambrosio

Chief Experience Officer


As a leader for brand experience for Adrenaline, Juliet is laser focused on leveraging brand to deliver business advantage. A renowned expert in the financial, consumer, and retail sectors, Juliet seamlessly connects strategy, analytics, branding, and design to create differentiated brands that generate breakthrough results for organizations of all sizes. Known for an empathy-led, research-driven approach, she forges competitively unique platforms that help brands stand out and increase their influence across every delivery channel. A journalist turned strategist, Juliet has 20+ years’ experience in building some of the globe’s most notable brands, including Coca-Cola, Virgin, the International Olympic Committee, Visa, and S&P Global, among many others. As an industry innovator and thought leader, Juliet cohosts the Believe in Banking podcast and is regularly tapped by trade publications for her branding expertise.

Nick Mentel

Managing Director, Insights & Analytics


As a leader of analytics at Adrenaline, Nick heads the company’s data-driven approach to understanding customer behavior, market dynamics, and performance outcomes. Focused on translating insights into action, he helps financial institutions uncover opportunities for growth and make smarter, more strategic decisions. With deep expertise in research, analytics, and customer experience, Nick connects data to real-world application – turning complex information into clear, actionable strategies that strengthen brand performance and improve business results. His work spans quantitative and qualitative methodologies, delivering a holistic view of how brands are perceived and how they perform across channels. Known for a pragmatic perspective, Nick partners closely with clients to align analytics with business objectives, ensuring that every recommendation is designed to drive measurable impact.