When It Comes To Growth, Few Teams Carry More Impact Than Marketing

The way a credit union designs its marketing function, its partnerships, strategic role, and level of empowerment, can shape everything from member engagement to organizational alignment.

At Leaders Credit Union, leadership recognized that marketing isn’t just about campaigns or communications. It’s an organizational growth driver that touches nearly every part of the business. By aligning marketing priorities with enterprise goals and integrating deeply across different business areas, the credit union repositioned marketing as an internal partner. Evolving its marketing department into an agency-style format enabled synergies across teams that weren’t available before and positioned marketing as a catalyst for sustainable growth.

In this webinar, Leigh Anne Bentley, chief marketing officer of Leaders Credit Union will share how reimagining marketing’s structure has influenced the broader organization and what other credit unions can learn as they evaluate their own approach.

What you’ll learn:

Why Leaders structured its marketing department to function like an internal agency.
How this model has supported growth and stronger organizational alignment.
The strategic value of building in-house creative, digital, and engagement capabilities.
Practical lessons and best practices your credit union can apply when evaluating its own marketing structure.

Register Your Spot

Guest Speaker:

Leigh Anne Bentley

Chief Marketing Officer

Leigh Anne Bentley is the Chief Marketing Officer at Leaders Credit Union in Jackson, Tennessee, where she leads marketing strategy, brand promotion, and community engagement initiatives LinkedIn. She also serves as President of the Leaders Education Foundation, a 501(c)(3) nonprofit focused on providing educational resources to students in West Tennessee.

Bentley has acquired over twenty years of marketing experience and has been with Leaders since the Fall of 2016. In that time, Bentley has grown and developed Leaders community presence, overseen business development, handled strategic marketing, media buying, digital strategy, and member engagement.