Attracting younger borrowers is critical for long-term growth.
The average first-time homebuyer in the United States is now around 35 years old, while the average credit union member is 53 — a decade older for credit unions than it was 20 years ago. With loan interest margins representing a significant portion of industry revenue, it's critical for credit unions to attract and keep younger borrowers to secure their future growth.
In this webinar, we’ll explore how Veridian Credit Union, Liberty Credit Union, and Mountain America Credit Union have successfully tapped into the younger market to drive mortgage growth — and how your credit union can do the same.
Webinar attendees will learn:
- Strategies to attract and keep a younger borrowing population.
- Results achieved by increasing their share of millennial borrowers.
- Best practices and lessons learned from implementing different mortgages programs.
Register Your Spot
Hear From Our Speakers
Kara VanWert
Veridian Credit Union
CLO
“In 2019, 26% of our closed loans were to borrowers younger than 34. Today that age group represents 46% of our closed loans”
Jeff White
Liberty FCU
SVP of Mortgage Lending
“Cumulatively, our average member age at closing, Q1 and Q2 2024 compared to the same time period in 2019, is down more than one full year to just over 40 years old”
