Live Webinar
Connect With Younger Members By Leveraging Social Media Influencers
How Opportunities Can Blossom In Banking Deserts
Wednesday January 10th | 2PM ET
It's no secret that Gen Z approaches financial wellness differently than other generations. In fact, they are five times more likely to get financial advice from social media platforms than members over 41. Despite this, credit union partnerships with social media influencers are still rare. SF Fire Credit Union decided to bridge the gap by kickstarting an influencer strategy to meet younger members where they are — on social media platforms.
During this webinar, Josephine Chew, chief marketing officer for SF Fire Credit Union ($1.8B, San Francisco, CA), will share best practices and lessons learned from the credit union's social media influencer strategy and how it’s impacting the ongoing struggle to connect with younger members.
Webinar attendees will learn:
- Why teaming up with trusted influencers could be the secret to winning over younger members.
- Best practices for choosing the right content creators for your target market.
- How to track success and measure effectiveness when launching a new strategy.
- Valuable lessons other cooperatives can use to build their own successful strategies.
Wednesday, September 4th | 2:00 PM ET
Register Now
Callahan & Associates | 1001 Connecticut Ave. NW, Ste. 1001 | Washington, DC 20036
Contact Us: 800.446.7453
