Harnessing Predictive Analytics for Superior Member Personalization

Wednesday, July 10 | 2:00 PM ET 




Meeting members where they are is essential for creating personalized engagements. Helping them get to the next milestone on their journey is an even more impactful way to enhance a member’s overall experience with their credit union. Predictive analytics empowers credit unions to anticipate member needs, delivering individualized financial guidance and tailored messaging at scale. This strategy has been proven to set credit unions apart, fostering loyalty and deepening engagement. In this webinar, experts in data, product and marketing will demonstrate how predictive analytics can transform your member interactions and drive unparalleled satisfaction.

This webinar will: 

  • Look at the state of personalization through an examination of current trends and proven benefits.

  • Show real-world examples of the personalized messages credit unions are delivering to members with the help of predictive analytics.

  • Walk through the technological advancements that are making predictive analytics and personalized engagements possible for credit unions of all sizes.

Produced and sponsored by: 
 
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Live Webinar

When?

Callahan & Associates | 1001 Connecticut Ave. NW, Ste. 1001 | Washington, DC 20036
Contact Us: 800.446.7453
10

July
Reserve Your Spot
Speaker Info: 


Mandy Zurbrick

Mandy Zurbrick brings over two decades of expertise in crafting impactful marketing and branding strategies that have consistently garnered accolades and amplified brand visibility while achieving strategic objectives and unprecedented growth. Notably, she dedicated seventeen years to spearheading the dynamic marketing initiatives at a local credit union, where she led a successful rebranding venture that set the organization on a path to renewed prominence.

Mandy's earlier career saw her in a pivotal marketing leadership role within the technology sector, having made significant contributions at Amherst Technologies and Computer Associates. She earned her Bachelor of Science degree in Marketing and Management from Wright State University, underscoring her foundation in both the creative and business realms of marketing.

Based in vibrant St. Petersburg, FL, Mandy resides with her husband and two energetic corgis. When she's not busy devising groundbreaking marketing strategies, she finds joy in traveling, baking, and glamping.

Avery Swiontek
Avery Swiontek dedicated nine years to GTE Financial, a prominent credit union in Florida. Throughout her tenure, she excelled in various roles, including frontline member care, onscreen teller, and department leader. She also specialized as a fraud analyst, conducting investigative work to safeguard member assets.
After leaving GTE, Avery began her career at Trellance as a Product Manager, concentrating on predictive analytics for credit unions. Her mission is to develop innovative solutions that empower credit unions to leverage data for smarter decision-making and enhanced member service.