Although DEI has been a buzzword in the industry for the past several years, Greylock started its journey in 2015. Greylock’s market covers sparsely populated rural areas in western Massachusetts, eastern New York, and southern Vermont, where the population has been shrinking for decades. Still, the credit union identified a clear trend and area of opportunity. “Our immigrant community and people of color were the only demographics that were growing,” says John Bissell, president and CEO. “We’d been trying, and failing, to do a better job serving more diverse communities. I realized we had to change our culture to remain relevant.”

 During this webinar, John Bissell, president and CEO, and Rachel Melendez Mabee, vice president of diversity, equity, inclusion, and accessibility, at Greylock Federal Credit Union ($1.6B, Pittsfield, MA) will share how the cooperative's DEI journey is driving sustainable growth even as the general population within their rural service area shrinks.

Webinar attendees will learn:

• Why accessibility is a key component of Greylock's DEI strategy
• How the credit union started from the inside out as it changed to responds to current community needs 
• Where the cooperative is in its journey today and what advice it has for others
• What positive results Greylock has seen to date in membership growth & other key metrics 

Read More- https://creditunions.com/features/whats-the-big-idea/