Credit unions have invested heavily in technology to power their ever-expanding digital channels and offerings. Yet certain segments of your member base have yet to adopt it.
According to findings in the recent ENGAGE 2023 survey, 53% of the CU leaders indicated that increasing digital adoption is their #1 priority for building stronger member engagement in digital channels this year.
As financial institutions prioritize getting members to take full advantage of the growing array of channels, they recognize digital adoption as a critical step in ensuring success and ROI.
So, what are credit unions doing to increase digital adoption? And what role can frontline staff play in furthering adoption?
Join us for a webinar led by Engageware’s Nina Vellayan and Brad Wittman to learn how credit union staff are the key to building awareness and adoption of digital tools.
Key Takeaways
- Why balancing the right mix of human-assisted and digital banking channels is critical
- How to give employees the resources they need to introduce and support digital tools
- How increasing adoption of digital tools and resources relieves the support burden on your frontline staff
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