Serving and engaging members is a credit union’s fundamental reason for existing — it’s core to the credit union’s mission. For years, credit unions have hung their hat on this notion when in fact overall engagement levels at credit unions have been deteriorating for years. Gallup research shows that while credit unions have a slight engagement and NPS advantage, the numbers have been decreasing since 2014.

So, how can credit unions reverse this trajectory and stand out in this crowded marketplace while also staying true to their mission? Understanding how members makes decisions is a key place to start.

Join Gallup Managing Partner, Anson Vuong, on August 26 at 1 PM EST as he shares key takeaways from Gallup’s Financial Services Study and provides details on how credit unions can differentiate in today’s environment by focusing on the person behind the member.

During the webinar, you’ll learn:

• Why the rational engagement premise credit unions have used for years is no longer sufficient
• How member decision-making works today and why it matters for tomorrow
• Why building an emotional attachment with members can drive positive financial outcomes
• How focusing on financial wellbeing can foster lasting member relationships