61 million Gen Z ‘digital natives’ will enter the workforce this year. Their needs will include everything from new checking accounts to auto loans.
Gain a firsthand perspective from guest speaker Jeff Fromm. Fromm is the author of best selling book - Marketing to Generation Z and a regular contributor to Forbes. He is founder of FutureCast and is celebrated in the marketing community as a next gen expert. Jeff’s findings have been presented at Futurebrand and Cues. Fromm will discuss the needs of this next generation and provide actionable steps any credit union can follow to create lasting results.
CommunityAmerica Credit Union is proud to launch an innovative study tackling the needs, motivations, and habits of the next generation of credit union member: Gen Z.
When?
Tuesday, April 2 | 2:00 PM ET
- Strategies to identify and adjust to the consumer habits of Gen Z.
- How to connect with the next generation of credit union member in an authentic way.
- Tips to make your credit union a top-of-mind option for future members in a digital-first banking market.
Fromm is the co-author of Marketing to Gen Z, is a regular Forbes.com contributor and has been a featured presented for Future Brand and Cues. Fromm is also cited in publications such as the Wall Street Journal, Gartner, and Forrester.
