Your Purpose Will Guide Your Response
Leading With Purpose is centered around Sustainable Business Strategy, a virtual learning experience offered in collaboration with Harvard Business School Online. Together, we help credit union decision-makers learn new contexts and mindsets for being truly purpose-driven and values-based.

Join the hundreds of credit union leaders who have completed this course about how putting purpose first is a strategy-altering lens to aid in making unprecedented decisions that impact their employees, members, and communities.

Many credit unions today lead with generic attributes — fees, rates, and convenience — versus how they are going to impact the lives of their members. Professor Henderson’s research proves it’s possible to do well while doing good and outperform the market, attract and retain top talent, and improve the impact an organization has in the communities they serve.


Registration is now open for the January 2023 cohort. The last day to register is January 20, 2023 and we kick off the week of February 7, 2023. 
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Course Outcomes
Discover how your credit union can do well while doing good.
Learn to solve big problems through highly differentiated solutions and cutting-edge business savvy.
Gain skills and insights to become a transformative leader.
Learn how installing purpose leads to productivity gains and access to an improved talent pool.
Leverage a long-term, highly compounded growth model.
Course Outcomes
Discover how your credit union can do well while doing good.
Learn to solve big problems through highly differentiated solutions and cutting-edge business savvy.
Gain skills and insights to become a transformative leader.
Learn how installing purpose leads to productivity gains and access to an improved talent pool.
Leverage a long-term, highly compounded growth model.
Course Structure
This learning experience brings together best-in-class content from Harvard Business School Online, Callahan’s 35+ years of industry perspective and knowledge, and unparalleled collaboration with other credit union professionals – to deliver this timely and important knowledge.
Three Online, self-paced learning modules with provocative and engaging content paired with thought-provoking questions.
Three interactive, web-hosted huddles, facilitated by Callahan & Associates designed to put the module content into context for credit unions.
One interactive capstone session to put course learnings into motion. 
Our annual Purpose Symposium to build a network of purpose-focused credit union professionals and create actionable takeaways.
Callahan & Associates | [email protected] | 202.223.3920