Over the past two years, Listerhill Credit Union has redefined itself from the ground up. So says Chris Anderson, the Alabama-based institution’s marketing director.
In early 2016, after introducing a new mission, vision, and value statements, the credit union launched a campaign to introduce an updated logo and tagline — It’s All About We — to better fit its community focus.
“It took us a few steps to define who we were,” Anderson says.
As such, the credit union recognized employees needed a crash course on the brand before they could tout, and live, it.
“It was crucial to get our employees' buy-in to make it a part of the culture,” Anderson says.
To get that buy-in, $754 million Listerhill held a one-day brand camp in March 2016 wherein employees learned how the credit union was re-defining its brand and how employees at all levels could have a positive impact on that effort.